WHY SHAMLLA:
Shamlla is a Pashtu word meaning head of the turban, and in Afghan culture, the turban itself symbolizes dignity and pride.
Shamlla is the Brand’s president and designer’s daughter’s name, set by her father. He believes that his daughter “Shamlla” is his dignity and pride, as the name itself means. The brand name also conveys the message of how respected and powerful women are.
SHAMLLA was launched in 2020 in Kabul, Afghanistan, to meet the taste of modern women who want to make their statement with outfits that ooze sophistication and personality. The whole concept of the collection revolves around the outfits, and the coordinates can be mixed and matched to create a total look. Colors and prints interact synergistically, creating refined and original contrasts. SHAMLLA has grown and evolved season after season and is now expanding.
The SHAMLLA COUTURE collection is as exquisite as it is wearable. It combines stunning couture detailing with a range of fabrics, including traditional silk chiffons, lacquered lace, and knitted chainmail, accentuated with ruching, draping, and peplums.
SHAMLLA has always been inspired by the old Afghan glamour, and the traditional and modern Asian and Western couturier techniques of corsetry and cut have long been a key part of our work. We have teamed these techniques with new and innovative fabrics to create a collection that echoes the luxury of a bygone era for the modern glamorous woman.
The range of silhouettes varies from hourglass to empire line, knee-skimming hems to dramatic fishtails, punctuated with a palette that moves from Jet to Ivory, through bright and bold hues to sugary shades.
The SHAMLLA COUTURE brand always offers ultimate occasion wear, from wedding day to red-carpet premiere.
SHAMLLA’S greatest strength is its ability to supply the fashion marketplace with the widest variety of exclusive, wearable, and original glamour designs at the right price.
We believe that humans are the most valuable resource, and that is why we occasionally attempt to fabricate an extraordinary workspace for our staff.
Every SHAMLLA member, with their skill in various fields, is consistently heard and allowed to add to the team, creating a high camaraderie and team spirit.
Fabric/Fabric Check: When the fabric is received, it is laid down for 24 hours and checked conscientiously for any faulty.
Pattern: The pattern is created in the sampling phase to calculate the fabric consumption and costing sheet.
Cutting: The fabric is cut and then bundled by style, size, and color.
Design: We embrace Afghanistan’s cultural beauty and recreate it in our products to be proudly shared with the world.
Embroidery: We control land-made or machine-made embroideries on details or all over.
Assembling: Processed semi-products are gathered back to the factory for the assembling phase.
Finishing: The finished products are trimmed, checked, and packed for shipment.
SHAMLLA COTOURE / DESIGNING WEAR WORKS IN 5 STEPS:
1: Send us a detailed description of your order.
2: Our Sales Team will process your order with the Design Team and the Manufacturing Manager to determine the feasibility of your order. We shall email you the detailed quotation after all the parts are validated.
3: Once the quotation is approved, your order’s first sample will be made and sent to you.
4: after the sample approval, your order will be sent to production.
5: As soon as your order is done, we will deliver it to you.
All our designs are original, exclusive, and protected by copyright and design rights.
SHAMLLA will soon be a huge success because it creates the first total look collection.
Today, SHAMLLA stands out for its refined and sought-after garments, unexpected details, and fabrics, bringing sartorial quality to everyday life. A perfect balance between aesthetics and comfort that expresses the care and passion put into the creation of every single garment.
“As a woman, I empathize with women’s needs, which are mine as well. Thus, designing for them means understanding them. I always take the design into consideration, and I wear the garment, not design it for a showpiece.”
Sarwat Najib
SHAMLLA aims to lead the accessible luxury and traditional clothing sectors and expand into more accessible niches within the fashion world.
We are committed to a strategy that will allow us to strengthen our wholesale network, both in Afghanistan and abroad while exploring new markets. Over the next year, we aim to achieve a network of 100 outlets.
And this strategy will involve the best Afghan and international shop windows.
Our mission is to create original and innovative collections of unique products with a strong identity. This has guided us to continuous success over the past few years.
CORE VALUES:
Creativity at work: Our items are made by a group of French, Italian, and Afghan American designers who use them as a stage to communicate the exceptional subtleties of their way of life and society.
The energy genuinely shows in every individual design, which depends on powerful images to show the world why Shamlla is a unique place. You will not discover this elsewhere.
Eco-friendly:
We generally remember the environment and human well-being at each phase of our production process. Whether picking a material or bundling our items, we believe all roads should uphold the goals.
Professionalism: We hope to finish any task with the most noteworthy adequacy and exacting quality control. Each item is designed by our design team and produced in our factories.
Culture-driven: Eurasia is packed with character. Whether it’s ancient symbols such as the national trees, old coins, the Silk Road, civilization, or modernization, there’s never a dull visual moment. These are the scenes we embrace and try to recreate on our items so they can be shared with the world.